Mission

The Product Attributes to Impact Algorithm (PAIA) enables stakeholders in ICT to generate streamlined, standardized, and scientifically robust ICT product carbon footprints to meet market requirements.

PAIA drives progress on environmental performance in ICT through advocacy, strategy, and education.

Vision

PAIA leads ICT sector efforts to measure product carbon footprint, identify and address hotspot activities, achieve progress toward corporate goals, identify opportunities for ICT to support society’s roadmap to achieving climate targets, communicate learnings and promote policies which bolster these goals.

What

Alignment on standardized approaches to generate credible PCFs

Why

Stakeholders in the ICT value chain are under regulatory and market pressure to disclose the product carbon footprint of products

How

By convening the ICT sector in collaborative decision-making, PAIA’s key efforts to achieve its mission include:

  • Methodology—uncertainty-aware Product Category Rules (PCR) aligned to IEC TR and ISO, and life cycle principles, in alignment with complementary efforts
  • Tools (and data)—streamlined (statistically-based prioritization), easy to use, modular, technologically, temporally and geographically relevant
  • Consortium—convening a diverse community of top players in the ICT industry to strengthen shared strategy and resilience in the face of an evolving regulatory landscape

Who

  • Membership: stakeholders in ICT value chain
  • Partnership: other relevant organizations and efforts with whom PAIA can harmonize
  • Decision-makers: regulatory bodies

Testimonials

The semiconductor industry has been a leader in reducing GHG emissions for decades. To reach ambitious net-zero goals, collective efforts to utilize accurate, transparent and consistent emissions quantification methodologies, are required across the industry and supply chain. Intel supports the important work of PAIA to streamline product carbon footprint methodologies and calculations that are key to success in these cross-industry efforts.

Madison West
Senior Director of Corporate Responsibility and Global Head of Sustainability, Intel

Dell Technologies is dedicated to creating innovative technology that empowers our customers and partners to achieve their business and societal goals while providing comprehensive environmental impact measurements. As pioneering members of PAIA, we have successfully leveraged this tool to help identify opportunities for emission reductions and generate Product Carbon Footprint (PCF) reports across our product portfolio. We are excited about our ongoing collaboration with PAIA and expect that its adoption will continue to grow vertically within the electronics supply chain

Scott O’Connell
Senior Director of Global Regulations & Standards and Environmental Affairs, Dell Technologies